Birkenstocks’ Boston clog claims the title as this year’s autumn “it” shoe as 90s trends slide back into style and sales skyrocket as consumers attempt to snag a pair.

   Each season different trends cycle in and out of style and customers flock to the stores in an attempt to purchase the next best thing before it sells out, leaves the shelves, or goes out of style.

   In recent years the cycle of trends has become more extreme as celebrities and social media create a large influence on trends and sales. According to Business Insider, celebrities such as Kendall Jenner and Emma Chamberlain have been seen in the Birkenstock Boston clog which boosted their sales and inspired their popularity to make it this season’s shoe to buy. 

 According to Forbes, the shoe also has a large online presence and has even been titled the fall season’s “it shoe” by TikTok users. 

   The Birkenstock Boston Clog has gained large traction due to its versatility and comfort and the slipper-style shoe has even made its way into the Berlin hallways.

      “The comfort is key, they are so comfortable but they are trendy so they are not like slippers and I can wear them to school,” Ashley Mallon ‘23 said.

   According to Forbes, the shoe first went on sale in 1979 and surged in popularity in the 90s, and early 2000s as well as its return this fall. 

   “I think they’re just another style of Birkenstocks but more of a winter or fall edition. The trend will probably die out more in the spring,” Molly Raynor ‘24 said. 

   The high demand causes the shoes to fly off shelves. According to Forbes, Nordstrom, Amazon, and Revolve have sold out and there is limited stock from Madewell, Backcountry, and Birkenstock. 

  “I saw people wearing them at school and thought they were cute, then I looked on Instagram and shopped for them,” Ashley Mallon ’23 said.

   Due to their high popularity, many third-party sellers currently sell the shoes for a price as high as $350 which is more than double the original price of $155 according to Business Insider. Despite the high sales, internet raves, and overall high support the trend also receives mixed reviews that question their popularity. 

   “I really wanted them for a second but I think they just don’t look good on some people’s feet,” Molly Chisolm ‘24 said.

Some bears even disagree with the trend completely.

   “They are ugly, and they look like grandma shoes,” Olivia Hamad ‘25 said.