Shoppers lined up outside Target stores early Saturday morning to get their hands on the newest collaboration with Roller Rabbit, a colorful lifestyle brand known for its vibrant prints and popular pajama sets.
The Roller Rabbit x Target collection launched March 7 in stores and online, and drew crowds before many locations even opened. Some shoppers waited outside to be the first to browse the store, which included clothing, accessories, home goods and travel items.
Most people waited before the store opened to get their hands on a bag. Target dedicated a free reusable shopping bag to the first 50 people to enter the store that morning.. Inside the store, displays featuring bright patterns and matching sets. The store quickly filled with customers searching for specific pieces, especially the pajama sets that have become a signature item for the brand.
Roller Rabbit, founded in 2003, is known for its whimsical designs and colorful prints inspired by global travel. Its original pajama sets typically retail for more than $100, but the Target partnership offers similar styles at lower price points.
Which drew a lot more customers due to their prices being significantly cheaper.
The collection also includes home products like acrylic glasses, plates and picnic accessories designed for spring and summer gatherings with floral prints and different animals. Target said the collection will remain available for a limited time while supplies last.According to the Target circle app. So keep a look out for more updates!
This brand is very popular all over social media for its pjs and unique styles. For shoppers who arrived early Saturday morning, the long line outside the store was worth the wait. Shoppers loved this drop, Since everything sold out so quickly, there was barely anything left. Can’t wait to see what other collaborations Target can come up with.
