Crumbl Cookie, a popular cookie place that has been the talk of the internet, has new competition: Crave Cookies.
These two cookie chains are popular for their large cookies with different flavors every week.
“Currently I work at Crave and absolutely love it, so obviously I like Crave a bit better,” Taylor Terrien ‘26 said.
This battle between the cookie places can be quite controversial. Crumbl was the first out of these two cookie franchises to first make an appearance. Crumbl was opened in 2017, and, shortly after they opened, they instantly blew up. This led to the addition of new stores all over the country. Later, in 2023, Crave cookies opened. Lots of people were skeptical about this at first, with the two cookie places being quite similar but not owned by the same people.
“I remember hearing about Crumbl suing Crave, it was silly,” Peyton Curry ‘26 said.
This became more significant when Crumbl tried to sue Crave for copyright issues. These included similarities to their design of Crumbls boxes. However, there were not enough similarities, and the judge dismissed the case without any charges. Crave really became popular due to the fact that they were similar to Crumbl, but Crumbl became very famous due to the internet.
Posted on a multitude of platforms such as TikTok and Instagram, Crumbl quickly became known for their large gooey cookies and pink boxes. People even created a song about Crumbl when they received their cookies. It was a very popular trend for a bit to go try the new cookies each week, while each cookie received a review while doing so.
“I love trying the new cookies of the week and deciding which are my favorite,” Brooke Berry ‘26 said.
With Crave, this brand brings competition with something that Crumbl doesn’t have, that being different drinks. These drinks also known as the Crave Loaded Soda have become quite a “crave” for many with different sodas and syrups in the drink. One example, the Coconut Crave (Diet Coke, coconut, and lime) is a bestseller and just one of the pre-made drink orders you can get there. You can also customize your drink, and make it more of your own.
Despite the rivalry between the two cookie places, they have both thrived since they opened. Both of these chains have made tens of thousands of dollars since. These locations are located all over the country, so go give one a try!
