What’s the deal with dupes?

What’s the deal with dupes?

Iva Horman

   A recent trend that has dominated social media is the love shown for cheaper versions of many upscale brands and expensive products, also known as “dupes.” The rage is very much understood with the comparison of many products to their higher-priced siblings. 

   Products such as the Charlotte Tilbury Hollywood Flawless Filter foundation-primer mix that retails for about $44, can easily be matched and replaced by products such as the e.l.f. Halo Glow Liquid Filter that only retails for about $14. 

   “As far as complexion boosters go, this one is a clear rival for Flawless Filter,” Mollie Davies, a health and lifestyle journalist for Insider, said.

   Many other similar dupes compare to these with a very significant price difference. The Tarte Shape Tape Contour Concealer that retails for $31 can be easily compared to Maybelline’s Instant Age Rewind Eraser Dark Circles which only retails for about $9.

   One dupe that has significantly affected the pockets of many teenagers, is the dupe for the iconic Drunk Elephant D-Bronzi drops. When you mix this product with your moisturizer, it gives your face an instant glow and there was thought to be no other match. 

   However, once people got their hands on the Lumi Glotion Natural Glow Enhancer by L’Oreal, there was a true matchup when it became clear that this more affordable product had the same effect. The Drunk Elephant drops retail for $36, while the Lumi Glotion retails for about $13.

   Now the question is, “What is the best option?” Well, there really is no right answer. It all depends on personal preferences. Choose what makes you happy, but it’s always nice to know that there are affordable alternatives to many high-end brands that are just as good.